Seed Round — Confidential

Agyal: Fixed Income for the Digital Age

The UK's first mobile-native platform giving retail and HNW investors direct access to bonds, gilts, Sukuk and government securities — with yields 2–3x higher than traditional bank savings.

01
The Problem

£500B is trapped in low-yield savings accounts

£500B+

UK retail savings earning below 2.5% APY

£18trn

Global fixed income market — virtually no retail access

92%

Of retail investors have never traded a bond

The savings gap

Average UK savings rate2.1%
UK CPI inflation (2025)3.1%
Real return on savings-1.0%
UK Gilt yield (2030)+4.8%
Real return on gilts+1.7%

Why the gap persists

Bond markets require Bloomberg terminals and institutional brokers

Minimum trade sizes of £50,000–£200,000 exclude retail investors

No mobile-first, consumer-grade bond platform exists in the UK

Banks have no incentive to offer higher-yielding alternatives

02
The Solution

Agyal brings institutional bond markets to your phone

Mobile-first

Trade bonds, view live yields, and manage your portfolio entirely from a smartphone — no desktop required.

Low minimums

Access gilts from £5,000 and corporate bonds from £10,000. Fractional orders planned for seed launch.

Global coverage

50+ bonds across UK, EU, USA, Saudi Arabia, Malaysia — including Sukuk for Islamic finance investors.

Real-time pricing

Live indicative prices and YTM. Transparent commission from 0.25% — no hidden spreads.

Regulatory-grade

Built to FCA and MiFID II standards. Segregated client assets. Designed for licensing from day one.

Full cash suite

Integrated cash account with cards, bank transfers, standing orders and multi-currency support.

03
Market Opportunity

A multi-trillion addressable market with no dominant retail player

£18trn

Global fixed income market (BIS, 2024)

£2.1trn

UK retail investable assets (FCA, 2024)

£250bn

UK retail ISA market — largely in cash or equities

Target Segments

Retail investors (ISA, SIPP)

~8M eligible UK adults

Primary

High-net-worth individuals

£250k–£5M liquid assets

Primary

Islamic finance / Sukuk

3.3M UK Muslims, global demand

Differentiated

Family offices (MENA)

GCC investors seeking UK access

Expansion

Competitive Landscape

Hargreaves LansdownBonds available but clunky, not mobile-first
AJ Bell / FreetradeEquities-first — minimal bond offering
TradeWeb / BloombergInstitutional only — £1M+ minimums
AgyalMobile-first, retail-grade, multi-currency, Sukuk
04
Business Model

High-margin, transaction-based revenue with platform stickiness

Trade Commission

0.25–0.35% per trade

Primary revenue stream

FX Conversion

0.5% spread on cross-currency

EUR/USD bond purchases

Premium Accounts

£49/mo — analytics, alerts, priority

Planned Q2 2026

Custody / Admin

0.15% p.a. AUM fee

Scaled at £50M+ AUM

Unit Economics (Illustrative)

£45,000

Average trade size

£135

Commission per trade

8

Avg trades per customer/yr

~£1,080

Revenue per customer/yr

~£120

Customer acquisition cost

< 7 weeks

Payback period

05
Traction & Roadmap

Pilot-ready with a working platform

Completed

Full web and mobile platform prototype (this demo)

50+ bond catalogue — Gilts, EU Sovereigns, Corporates, Sukuk, US Treasuries

Multi-currency cash account, cards, bank transfers, bills

Order flow, portfolio analytics, coupon calendar

FCA compliance architecture scoped and reviewed

Investor pipeline — MENA and UK family offices engaged

Roadmap

Q3 2025

FCA application filed, custodian MOU signed

Q4 2025

Closed beta — 200 HNW pilot users

Q1 2026

Public launch, ISA wrapper, Android / iOS apps

Q2 2026

Premium tier, fractional bonds, MENA expansion

2027

£250M AUM target, Series A, secondary trading desk

06
Team

Built by fintech, banking, and fixed income experts

AR

Ahmed Ramadan

CEO & Co-founder

Fintech product, MENA capital markets, prior exits in payments infrastructure

FI

Fixed Income Lead

CIO & Co-founder

10+ years Gilt and IG credit trading at a tier-1 UK bank

HE

Head of Engineering

CTO

Ex-Revolut, ex-Monzo — built regulated retail banking apps at scale

RL

Regulatory Lead

CCO

FCA authorisation, MiFID II, COBS — 15 years in UK financial services compliance

IF

Islamic Finance Advisor

Shariah Board

Sukuk structuring, AAOIFI standards, GCC investor relations

BD

Advisors

Board

Senior figures from HSBC Asset Management, Barclays Wealth and UK FinTech community

07 — The Ask

Seed Round: £2.5M

We are raising a seed round to complete FCA authorisation, build the native apps, and onboard our first 500 paying clients.

35%

£875K

FCA licensing & legal

30%

£750K

Engineering & apps

20%

£500K

Growth & marketing

15%

£375K

Ops & working capital

£2.5M

Seed target

12%

Equity offered

£21M

Pre-money valuation

18 mo

Runway

All financial projections are illustrative and based on assumptions. Past performance is not indicative of future results. This page is for qualified investor discussion only and does not constitute a regulated financial promotion.